Narrative Essay Example for Free

Narrative Essay CALTEX FUEL POINTE SERVICE STATION Sto. Nino, Gapan city, Nueva Ecija In Partial Fulfillment of the Requirements for the Course Bachelor of Science in Information Technology Presented by: Mr. Kevin M. Sesbreno B. S. Information Technology Presented to: Mrs. April A. Atendido OJT Coordinator Republic of the Philippines NUEVA ECIJA UNIVERSITY OF SCIENCE amp; TECHNOLOGY San Leonardo Academic Extension Campus NARATIVE REPORT ON ON THE JOB TRAINING AT CALTEX FUEL POINTE SERVICE STATION Sto. Nino, Gapan city, Nueva Ecija In Partial Fulfillment of the Requirements for the Course Bachelor of Science in Information Technology Presented by: Mr. Emmanuel P. Garcia Mr. Kevin M. Sesbreno B. S. Information Technology Presented to: Mrs. April A. Atendido OJT Coordinator TABLE OF CONTENTS * Approval Sheet * Acknowledgement * Dedication I. INTRODUCTION a. Objectives of OJT b. Industrial Linkages amp; Coordination Office (Philosophy, Mission amp; Goals) II. The Training Agency / Company Profile a. Company Philosophy (Mission, Vision, Goals amp; Mandate) b. History (Company Background) III. Company Organization a. Organizational Structure b. Profiles of the Company c. Function of the Company d. Programs amp; Initiatives e. Expected Benefits IV. Experience Evaluation a. OJT Experience b. Insights Problems Encountered Suggestions amp; Recommendation V. APPENDICES a. Daily Time Record b. Weekly Report c. Evaluation d. Pictorials e. Certificate of Completion f. Author’s Data Republic of the Philippines NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY San Leonardo Academic Extension Campus San Leonardo, Nueva Ecija APPROVAL SHEET In partial fulfillment of the requirements in this NARRATIVE REPORT ON ON – THE – JOB TRAINING for the Degree of Bachelor of Science in Information Technology has been prepared and submitted by EMMANUEL P. GARCIA. Recommended By: MRS. Lorna G. Flores Trainor Accepted and Approved as partial fulfillment of the requirements in the course BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY, with rating of MRS. APRIL A. ATENDIDO OJT 1 Coordinator DATE OF APPROVAL: Republic of the Philippines NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY San Leonardo Academic Extension Campus San Leonardo, Nueva Ecija APPROVAL SHEET In partial fulfillment of the requirements in this NARRATIVE REPORT ON ON – THE – JOB TRAINING for the Degree of Bachelor of Science in Information Technology has been prepared and submitted by KEVIN M. SESBRENO. Recommended By: MRS. Lorna G. Flores Trainor Accepted and Approved as partial fulfillment of the requirements in the course BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY, with rating of MRS. APRIL A. ATENDIDO OJT 1 Coordinator DATE OF APPROVAL: ACKNOWLEDGEMENT We like to acknowledge the almighty GOD who gave us wisdom and intellectual capacity to let this work be of reality. We want to thank GOD for His guidance, help and protecting us from the first day of my OJT up to the last day, and for giving us strength in everyday just to fulfill this program. Secondly, we would like to acknowledge Caltex Fuel Pointe Service Station for accepting us as there ON-THE-JOB TRAINEE. For giving us chance to experience how to work in their company, and we want to thank also the manager, employees, cashier, security guard for giving me as sort of advice regarding the work that we experienced, for the knowledge that we gained when we worked with them as an OJT TRAINEE. We also wish to acknowledge the following person who helped us to finish/fulfill this program. We would like to thank all people who have helped and inspired us during my on-the-job training. We would like to thank our parents Eric Garcia and Ma. Theresa Sesbreno for their  guidance, concern and understanding and love and care that strongly encourage us in the fulfillment of the desired task. To our Aunt Lorna G. Flores for guiding us and for untiring appreciation. DEDICATION This narrative report is dedicated to our Almighty GOD for His guidance, helped and protecting us up to the beginning of our OJT up to the end of it. We personally dedicate this narrative to our family for their support, effort, moral encouragement, and for supporting us financially just to finish this program, it is dedicated to them because they served as our inspiration to finish this program. And to give our best in OJT. Lastly, we dedicate this narrative report especially to ourselves because we know we gave all our effort and time to finish this program. This work is dedicated to our girlfriend, Hazel S. Odono and Jessie Anne Lafina without their caring support it would not have been possible, and to the effort of our parents, Mr. amp; Mrs. Garcia and Mr. amp; Mrs. Sesbreno just to fulfill this program. I. INTRODUCTION INTRODUCTION On the job training or OJT is one method by which students is given a chance to apply the theories and computations that they have learned from the school. It also helps the students to acquire relevant knowledge and skills by performing in actual work setting. Colleges and universities require their students to undergo such training within a specific number of hours as part of the curriculum. For the students, an OJT or internship program provides opportunities to go through the actual methodologies of a specific job using the real tools, equipments and documents. In effect, the workplace becomes a development venue for a student trainee to learn more about his chosen field and practice what he has learn from academy. On the other hand, an effective OJT program also benefits the companies who accept trainees. First OJT or intern provides additional manpower for a lesser labor cost than a regular employee. Most of them are all eager to learn the ropes so chances are high that they will cooperate. Employers can use this internship strategy as a method in recruiting new employees. Since the trainer or the supervisor can follow the trainees’ progress, he can gauge based on performance, behavior and attitude if the trainee will make a good recruit after the completion of his internship. This study examines an early element of federal job training policy implementation the job training plan in order to assess its effect on the fulfillment of federal policy goals. OBJECTIVES OF OJT PURPOSE This is exciting time for me to have an ON THE JOB TRAINING that will allow individuals to learn the knowledge and skills they have been hired to do. OBJECTIVES 1. To provide students the opportunity to promote and broaden her/his philosophy and understanding of the chosen profession. 2. To provide the OJT students the opportunity to integrate theory and practice in his/her professional educations, to encourage the exchange of contemporary thinking between the apprenticeship and the agency and the agency personnel. 3. To enable OJT students to obtain information which can be used as basis for making choices and relation to future careers, areas of specialization, and or for their study. 4. To provide students opportunity to gain experience, supervisory, and administrative function. 5. To enable student- trainee to realize his/her own strength and weaknesses. 6. To help students being an understanding and appreciation of the role duties, responsibilities of a full time professional. 7. To provide student-trainee with experience that will enable him/her to develop sound human relation. 8. To strengthen relationship between the cooperation agency and university. INDUSTRIAL LINKAGES AND COORDINATION PHILOSOPHY Industrial Linkages and Coordination shall be committed to the philosophy of training and molding highly motivated industrial workers who shall be responsible for the development of the country future middle level manpower to spur the economy. MISSION To provide access to relevant and comprehensive industrial training program for the students to enhance technical competence and ensure job placement. GOAL To provide quality training and proper skills, work attitude and knowledge to prospective student trainees in different degree and non degree programs of the university. IV. EXPERIENCE EVALUATION ON-THE-JOB TRAINING EXPERIENCE With almost two months of our OJT in Fuel Pointe Caltex Service Station, we have gained a lot of experience involving to real job situation. The staffs and bosses of F. P. C. S. S, treat us as nice as one of them. They elped us with the things that we must learn about their station as well as the company. In our training we used to arrange and manage records manually. We also encode some records like the total daily sales oil and gas weekly report. Compute the meters of every pump reading. We are so thankful with this opportunity to work with them as a trainee because we have applied and developed us to lear n how to deal with problems that we may encounter with our future job. During our ON-THE-JOB-TRAINING in Fuel Pointe Caltex Service Station, there was no considerable problem in our place assignment. The problems that arise are mostly because we not used to working in that environment. Some of these are; At first, we had lack of self confidence and hard time searching the right approach on our supervisor although they all show kindness to us. We are not consistent on our early attendance, sometimes we got late which is not a good thing about a real job situation. But up to the end of our ON-THE-JOB TRAINING we feel fulfilled and contented with all the knowledge and experience that we have gained of course with all the helped of our good LORD. AUTHORS DATA Name:Emmanuel P. Garcia Age:18 Address:134 Burgos St. San Leonardo, Nueva Ecija Birthday:December 18, 1994 Contact number:0926-600-3350 Father:Eric V. Garcia Mother:Valerie P. Garcia Course: BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY Nueva Ecija University of Science and Technology San Leonardo Academic Extension Campus AUTHORS DATA Name:Kevin M. Sesbreno Age:18 Address:153 Burgos St. San Leonardo, Nueva Ecija Birthday:July 25, 1994 Contact number:0935-797-3235 Father:Rico G. Sesbreno Mother:Ma. Theresa M. Sesbreno Course: BACHELOR OF SCIENCE IN INFORMATION TECHNOLOGY Nueva Ecija University of Science and Technology San Leonardo Academic Extension Campus

Negotiation and Decision Making: A Professional and Personal View Essay

Negotiation and decision-making offers you a powerful new perspective, a specialized language and a set of tools that you can use to address the most stubborn problems in your everyday life and work. Negotiation and decision-making is a way of understanding reality that emphasizes the relationships among a system's parts, rather than the parts themselves. This is based on a field of study known as system dynamics. Negotiation and decision-making has been defined as an approach to problem solving, by viewing problems as part of an overall system, rather than reacting to specific parts, outcomes or events and potentially contributing to further development of unintended consequences. The rationale behind negotiation and decision-making is critical to an organizational survival. Why is Negotiation and decision-making critical? It can assist you in designing smart and enduring solutions to problems. In its simplest sense, negotiation and decision-making gives you a more accurate picture of reality, so that you can work with a system's natural forces in order to achieve the results you desire. It also encourages you to think about problems and solutions with an eye toward the long view. For example, how might a particular solution you're considering play out over the long run? What unintended consequences might it have? Negotiation and decision-making is founded on some basic universal principles that you will begin to detect in all areas of life once you learn to recognize your emergent issues. Here are a few questions that can be considered when attempting to solve a problem. What is the underlying problem? Is the issue interacting, interrelated, and interdependent component that forms a complex and unified whole. Many... ...whole for the results of our future and to get it, we need to think differently, manage differently, and organize differently. Once people accept that a homogeneous change can provide new opportunities and possibilities, the change is well on its way to successful implementation. The ability to reach an uniformed decision can create stronger values both professionally and personally for this is crucial in an increasingly turbulent world. Therefore, negotiation and decision-making will become critical for survival. Works Cited Scott, C. & Jaffe, D. (1995). Managing Change at Work: Leading people through. Menlo Park, CA: Crisp Publications. Randers, J. (1980). â€Å"Guidelines for Model Conceptualization† in Elements of the System Dynamics Method. J. Randers, ed. pp. 117-139. Waltham, MA: Pegasus Communications. (Randers, 1980). (Scott & Jaffe, 1995). Negotiation and Decision Making: A Professional and Personal View Essay Negotiation and decision-making offers you a powerful new perspective, a specialized language and a set of tools that you can use to address the most stubborn problems in your everyday life and work. Negotiation and decision-making is a way of understanding reality that emphasizes the relationships among a system's parts, rather than the parts themselves. This is based on a field of study known as system dynamics. Negotiation and decision-making has been defined as an approach to problem solving, by viewing problems as part of an overall system, rather than reacting to specific parts, outcomes or events and potentially contributing to further development of unintended consequences. The rationale behind negotiation and decision-making is critical to an organizational survival. Why is Negotiation and decision-making critical? It can assist you in designing smart and enduring solutions to problems. In its simplest sense, negotiation and decision-making gives you a more accurate picture of reality, so that you can work with a system's natural forces in order to achieve the results you desire. It also encourages you to think about problems and solutions with an eye toward the long view. For example, how might a particular solution you're considering play out over the long run? What unintended consequences might it have? Negotiation and decision-making is founded on some basic universal principles that you will begin to detect in all areas of life once you learn to recognize your emergent issues. Here are a few questions that can be considered when attempting to solve a problem. What is the underlying problem? Is the issue interacting, interrelated, and interdependent component that forms a complex and unified whole. Many... ...whole for the results of our future and to get it, we need to think differently, manage differently, and organize differently. Once people accept that a homogeneous change can provide new opportunities and possibilities, the change is well on its way to successful implementation. The ability to reach an uniformed decision can create stronger values both professionally and personally for this is crucial in an increasingly turbulent world. Therefore, negotiation and decision-making will become critical for survival. Works Cited Scott, C. & Jaffe, D. (1995). Managing Change at Work: Leading people through. Menlo Park, CA: Crisp Publications. Randers, J. (1980). â€Å"Guidelines for Model Conceptualization† in Elements of the System Dynamics Method. J. Randers, ed. pp. 117-139. Waltham, MA: Pegasus Communications. (Randers, 1980). (Scott & Jaffe, 1995).

Critical Analysis of The Iceman Cometh Essay

It is a basic law of storytelling that in order for an author to capture and maintain the reader’s interest, the author must create â€Å"realistic† characters, ones that are relatable, genuine, and plainly likeable. In the works of Eugene O’Neill, he takes that rule of realistic character development and proceeds to warp and twist it into a beautifully mangled paradigm of raw humanity and pessimism. He formulates characters that are utter derelicts to society, each one desperately hanging on to their hopeless dreams, each one hauntingly familiar to us. O’Neill, one of the more well-known twentieth century American playwrights, borrows from the thinking of Nietzsche to strip away the fluff of human personality, exposing the basic, eternally somber inner workings of the human psyche. In his plays, such as The Ice Man Cometh, O’Neill consistently portrays a classic nihilistic theme that there is no God, one of the first in his field to toy with the idea. He preaches that there is no great reward in life, that even after years, perhaps even a lifetime of suffering, there is no pay off – the only thing you get is the relief that is death. O’Neill’s The Ice Man Cometh, a play brought to Broadway which went on to celebrated success, is the story of, more or less, drunken slobs. The play’s epicenter is a bar/boarding house where a group of drunken derelicts seem to live. The hotel being named after the owner, Harry Hope, is laughably ironic, seeing as how most all of the bar flies have little or no hope left in there lives, yet they all dream of their tomorrows – paying their bills tomorrow, getting their job back tomorrow, making a fresh start tomorrow. The plot revolves around the many bar attendees, but sixty year old Larry Slade plays the role of the bitter objective commentator, a person who has decidedly removed himself from the anarchist group called â€Å"The Movement† and the responsibilities of mainstream life. He and his companions eagerly await the arrival of their salesman friend Hickey, who comes down twice a year to waste all off his money on buying everyone drinks. However before Hickey arrives, Don Parrit, the son of an ex-lover of Larry’s, a woman who was also in the Movement, comes to Larry seeking help. Apparently the Movement has nearly collapsed on account of someone selling the group out, resulting in the arrest of Parrit’s mother, Rosa. Shortly afterwards, Hickey arrives, which would usually put the men in good spirits. Hickey has changed though, and instead of being his usual enjoyable self, his is sullen and depressed, evangelically preaching to the others that they should renounce their â€Å"pipe dreams† as he has; that it is only when this is done can one truly obtain free will, a doctrine that Larry has already put into effect. That night, they celebrate Harry’s birthday, but everyone has become irritable and quarrelsome, what with Hickey’s grouchiness and unwillingness to drink. The story reaches its climax when Hickey announces the death of his wife, and all the character become infuriated with Hickey for reminding them of their pathetic grasp on pipe dreams, prompting them all to finally get moving towards turning those pipe dreams into realities. However their dreams fall apart the second they start, and they all return to the bar in the end; however their shreds of hope have been dashed by their confrontations with reality, and they all resent Hickey. Hickey then tells them that he actually killed his wife out of sheer hatred for constant forgiveness, and Parrit admits that he sold out his mother and the movement for similar reasons. Overcome with guilt, Parrit asks Larry to sentence his punishment, while Harry turns himself into the police, believing himself to be insane. Larry finally confronts his own fear of death by ordering Parrit’s suicide, in the end leaving Larry with his own desire for death. The characters in The Ice Man Cometh are essentially sad and entirely pathetic; the dynamics that exist between them seem so raw and primitive that it borders on the unreal. Although containing a well-sized cast, the play mainly focuses on the interactions between Larry, Parrit and Hickey (Bogard 51). From the beginning of the play, we are introduced to Larry as a man removed from society, one who cares not to create any more bonds or relationships with the world and its inhabitants. Larry tells us this himself when he says: †¦ So I said to the world, God bless all here, and may the best man win nd die of gluttony! And I took a seat in the grandstand of philosophical detachment to fall asleep observing the cannibals do their death dance. (O’Neill: Plays of Our time 12) Larry attempts to play the part of the coolly detached â€Å"Ubermensch† or â€Å"Overman† as proposed by Nietzsche. Nietzsche describes the Ubermensch as, â€Å"the meaning of the earth. Let your will say: the overman shall be the meaning of the earth! I beseech you, my brothers, remain faithful to the earth, and do not believe those who speak to you of otherworldly hopes! (â€Å"Towards the Ubermensch†). What Nietzsche basically illustrates is a man who lives in reality, and does not expect anything more from it; he does not expect an afterlife, nor any reward for his life – he is a man living by his own morals, not buying into â€Å"slave morality†, the basic set of ethics impressed upon society (Wilcox 13). However it should be noted that Larry attempts to play this role; he successfully does so, up until Don Parrit enters his life and tugs at the few heartstrings Larry has left. In the past, Larry was a father figure to Parrit, and now Parrit has come back trying to fill that paternal void in his life. After symbolically killing his mother by selling her out to the cops, Parrit yearns to find some semblance of a reliable parent. Although Larry clearly declares his new outlook on life, he is eventually convinced by Hickey to kill that pipe dream of his, his own fear of death, and takes responsibility for Parrit’s betrayal by sentencing him to his suicide. In his line â€Å"Go! Get the hell out of life, God damn you, before I choke it out of you! Go up-! † Larry is in theory sucked back into the real world by acknowledging that bond he shares with Parrit (O’Neill : Plays of Our time 138). Hickey, like Larry, is another example of the influence Nietzsche had on O’Neill. When Hickey finally returns, he preaches to the rest of the men to give up their dreams, and it is only then can one be totally free. This sudden quest to destroy the American dream is similar to Nietzsche’s rejection of the Judeo-Christian faith and it’s ideals of redemption (Orr 91). By refusing the notion of an afterlife, one is truly free in that you realize your actions have no real consequence. John Orr goes as far as to describe Hickey as both a Christ and an Antichrist figure to the barflies. His preaching offers no one salvation because they all end up back at the bar, mentally worse off than before, symbolically dead, but he himself is crucified when he turns himself in to the police. Edmund Wilson said, â€Å"†¦ [Eugene O’Neill], nearly always, with whatever crudeness, is expressing some real experience, some impact directly from life. † (382). And Wilson is right; many, if not all of O’Neill’s plays serve as a personal reflection of his thoughts and experiences in life. In cases like The Ice Man Cometh, Bogard suggests that the characters he writes about mimic the people he encountered while he spent his days in the saloons of New Orleans. As one notices in the early stage directions, the characters are described as specific â€Å"types† of people: Joe Mott being â€Å"mildly negroid in type; Piet Wetjoen â€Å"A Dutch farmer type†; and claiming McGloin has â€Å"the occupation of policeman stamped all over him† (51). There is no doubt these characters were based on people or groups of certain people he has encountered in his life. The motif of alcoholism is obvious in The Ice Man Cometh, and of course, O’Neill had first hand experience with alcohol problems. It was his constant drinking that mollified the shock of learning of his mother’s morphine addiction, and what also got him thrown out of Princeton University. Even O’Neill’s nihilistic rejection of Christianity stems from his early childhood, when he insisted that he no longer attend Catholic school, but instead go to a secular boarding school. Also, the suicide attempt of Jimmy Tomorrow and the successful suicide of Don Parrit are reflective of O’Neill’s own struggle with suicide back in 1912, ironically the same year The Ice Man Cometh takes place. With this knowledge of O’Neill’s troubled and mentally disturbed past, we are able to discern the basic themes of The Ice Man Cometh. However this in itself is no easy task, the play is multi-layered, dealing with themes that involve dreams of death, and the existence of God; however they all stem from a focal point which is the inner turmoil that exists within man. In the beginning of the play, Larry describes Hope’s Hotel to Parrit, which coincidentally enough is a perfect metaphor for the mens’ lives: What is it? It’s the No Chance Saloon. The Bedrock Bar, The End of the Line Cafe, The Bottom of the Sea Rathskellar! Don’t you notice the beautiful calm in the atmosphere? That’s because it’s the last harbor. No one here has to worry about where they’re going next, because there is no farther they can go. It’s a great comfort to them. Although even here they keep up the appearances of life with a few harmless pipe dreams about their yesterdays and tomorrows, as you’ll see for yourself if you’re here long. (O’Neill: Plays of Our Time 19). Larry repeats the idea that the hotel is â€Å"the end of the line†, that inside it’s walls there lies â€Å"no chance†, that it’s â€Å"the last harbor†. And so it is, the hotel symbolically becoming a sort of limbo, a hole in the wall place where the burnouts and ruined lives come to kill some time as they subconsciously wait for their deaths. Even O’Neill describes the hotel in the first few lines of his stage directions as: â€Å"The back room and a section of the bar of Harry Hope’s saloon on an early morning in summer, 1912. The right wall of the back room is a dirty black curtain which separates the bar†¦The back room is crammed with round tables and chairs placed so close together that it is a difficult squeeze to pass between them†¦The walls and ceiling once were white, but it was a long time ago, and they are now so splotched, peeled, stained and dusty that their color can best be described at dirty. (O’Neill: Plays of Our Time 7). The hotel exists as a microcosm removed from society; the cramped back room full of dirty furniture and even dirtier people, representing the grim reality of death that lies in the dark recesses of the inhabitants minds. To end up at this bar is to acknowledge your death. However all the hotel’s inhabitants hold on to their pipe dreams, their last great memories of reality, all making empty promises to get back on their feet. However, they still sit, waiting for the relief of death. Their relief is that they can finally end the suffering of day-to-day existence and leave this earth. Nietzsche pushes the notion that the only world that truly exists is the physical one. There remains no great dramatic ending, no glorious redemption, there is no higher being that any of us must answer to or any grand jury that is weighing our every action, â€Å"the ‘apparent’ world is the only one: the ‘true; world is mere added by a lie† (Wilcox 73). These men finally meet their death-bringer when salesman Theodore Hickman, to them known as Hickey, enters the hotel. Yearly coming by for Harry Hope’s birthday, always a bringer of life and vitality (and especially alcohol), Larry and the others notice a gross change in Hickey. He begins to unnervingly preach the glory of killing your pipe dreams. Hickey convinces the drunkards to forget those great memories of reality, forget those promises to start anew, and accept the fact that they are physically and mentally paralyzed; forever stuck in the limbo of Harry Hope’s hotel until their death (Bogard 54). Travis Bogard best explained it by saying: â€Å"Their dreams hold at least an illusion of life’s essence: movement in purposive action. Action, to be sure, will never be taken, but the dreams reveal a basic human truth: to foster life, man must preserve a minimal dream of movement†¦showing the dreamers that they will never take action†¦brings the peace of death. †

Your Future With Brand Building - 696 Words

INTRODUCTION Brand Building and Management is when a consumable item is being marketed or sold to a consumer or retailer. Building is known as creating, constructing, developing something, being it a house, a car, a product, possibly even a person (Justin Bieber for example), and also including, a brand. Developing the brand to grow larger, grow stronger, increase the demographic variety to use/consume the brand, to increase and better the brand all together. Management- this is where the â€Å"w† questions will be asked; â€Å"Who?† will be managing your brand, â€Å"why?† would you let this person manage your brand, and so on. Brand Building is defined by QFinance 2009 as: â€Å"the establishment and improvement of a brands identity, including giving the brand a set of values that the consumer wants, recognizes, identifies with, and trusts. Values developed in the process of brand building include psychological, physical, and functional properties that consumers desire and should always identify a property that is unique to that brand.† Management is defined by Brevis, Cronje, Smit and Vrba as the necessary activities for an organisation to function, by using the process of controlling, organizing, leading and planning of the available resources to achieve goals by using as little of the resources as possible. Included in the degree, is a wide variety of studies ranging from Economics to Finance. PURPOSE AND KEY FUNCTIONS Goodson suggests that branding is fundamental. Branding is basic.Show MoreRelatedPersonal Branding1628 Words   |  7 PagesThe Internet is a tool that allows any user to command his future with the click of a mouse. It has made possible connections and interconnections that grow into a wonderful web community. The Internet has revolutionized career development for personal empowerment, self-management and networking. It allows us to discover, create, communicate and maintain out personal brand for our future. The Web gives us the opportunity to promote â€Å"our brand† for ourselves by joining a social network and using ourRead MoreEssay On High Performing Teams1714 Words   |  7 Pages Attracting and building high performing teams is a key to success for every business and brand today. In fact, there is no bigger factor in driving a company’s long-term growth and success.    Whether it’s scaling a large organization or building a new company like Fjuri, I’ve found best practices to hire and develop top talent while focusing on the leadership traits and culture result in a high-performing team. As HR leader building teams for companies such as Microsoft and Amazon, I worked withRead MoreGlobal Marketing : Global Brand, Indian Brands, Product, Branding Strategies Essay1512 Words   |  7 Pages9855910203 IGNITING GLOBAL INDIAN BRAND- AN ABSOLUTE NECESSITY ABSTRACT Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. Brand Building process is a value addition technique which projects the image of the product, the company and the country at large. Branding is more powerful than it is normally perceived and those companies which realized this have capitalized by building a strong Global Brand. In this paper, an attempt has beenRead MoreIs It Time To Update Your Brand Essay1363 Words   |  6 PagesIs it time to refresh your brand (and labels)? From small businesses to large corporations, updating your company brand is a big project. Whether youve actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will be received, and impact sales, can be more mysticism than science. Even companies with the deepest pockets have learned this the hard way. Remember New Coke? So why do we do it?Read MoreFacebook Vs. Twitter : How To Build An Organic Following On Facebook736 Words   |  3 Pagessocial media is important for your small business. It is essential to have a presence on the biggest social media platforms, especially Facebook and Twitter. Building your profiles is easy, but once that’s done, what’s next? Now, it’s time to grow your following to build a community around your brand. Sure, you can run paid advertising campaigns to complete this objective, but it’s also possible to grow an organic following completely free. How? Use these steps to grow your organic following on FacebookRead MoreCustomer-Based Brand Equity Model (Cbbe)1111 Words   |  5 PagesCustomer-Based Brand Equity Model (CBBE) CBBE act as a bridge to add value on a product endowed to a product as a result of past investments in the marketing of a brand. It is also provide provides direction and focus to future marketing activities. CBBE model designed to assist management in brand building efforts. According to the model, building a strong brand involves four steps: establish brand identity, create brand meaning, positive, eliciting accessible brand responses, and building brand relationshipRead MoreMba, Seminar in Marketing Final Exam.1744 Words   |  7 PagesGreetings Please answer all the following short essay questions, please read them carefully and follow instructions. Open book exam does not mean rewriting what is in the Book Your understanding and your thoughts will be put together to make the best answers. I personally do believe in both your understanding and your thoughts. =========================================================== The following questions are short essay questions, requiring responses of approximately 500 words each. AllRead MoreThe Global Corporate Game On The 21st Century1123 Words   |  5 PagesIn the marketing world, a brand refers to the uniqueness of a product, service or business. A concept brand is a brand associated with an abstract concept rather than a specific product, service or business. Concept branding transcends the business world. In health reform, this brand identity might include a federal government philosophy, a state government’s health policies, an academic medical center’s management strategy, or a physician association’s mission. The brand is the recognizable personalityRead MoreCareer Aspirations1515 Words   |  7 PagesWhat are your career aspirations and how will the internship module help you to achieve them? Introduction My name is Praveen Divakaran B.Tech Degree in Electrical Electronics form Saintgits College of Engineering (2009). PROFESSIONAL EXPERIENCE: Two years of work experience as a Sales Engineer for Gulf Services and Industrial Supplies Co.LLC in Water Equipment’s Division – Oman. Employer Profile: Gulf Services and Industrial Supplies Co. LLC is a part of Arabi WLL Group, one ofRead MoreMarketing : Branding And Brand Management1483 Words   |  6 Pagesbranding and brand management. Kotler Pfoertsch (2006) write that Building strong brands is an investment, aimed at creating long-term intangible assets thereby ensuring the future success of the company†. In the ever-growing competitive marketing environment, most successful companies know that having a powerful brand is a sure way to gaining market share, maintaining customer loyalty, and increasing revenue. The focus being on improving and positioning the different elements of the brand. Heding